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Sports & Fitness Division

Built for Dubai’s sporting calendar

Dubai’s sport and fitness calendar has become one of the most dynamic stages in the city’s events landscape — and ModelLink Events is on the ground for it.

Burj2Burj Half MarathonDubai 30x30Dubai Muscle Show Dubai Fitness ChallengeCertified TrainersBlack-Belt BJJ
On the Ground

Our Sports & Fitness Engagements

Burj2Burj Half Marathon

2024 · 2025

Dubai’s landmark half marathon, linking two of the city’s most iconic towers along Sheikh Zayed Road. ModelLink Events supported on-ground activation, hospitality and promotional staffing across the 2024 and 2025 editions.

Dubai 30x30

2023 · 2024 · 2025

The centerpiece of the Dubai Fitness Challenge, encouraging residents to commit to 30 minutes of activity for 30 consecutive days. ModelLink Events has engaged across three consecutive editions, providing activation and event-day crews at locations across the city.

Dubai Muscle Show

2025

The Middle East’s leading international fitness and bodybuilding expo, held at the Dubai World Trade Centre. ModelLink Events provided staffing and brand activation support for the 2025 edition.

Dubai Fitness Challenge

Citywide Initiative

Dubai’s flagship, month-long movement initiative spanning the entire city. ModelLink Events has contributed activation and promotional staffing to the wider Dubai Fitness Challenge programme.

What We Deliver

Race Day to Retail Floor

Race-day staffing, runner support and route-side crews
Registration desks, accreditation and hospitality management
Brand activation crews and expo booth staffing
Event photography and content coverage
Certified trainers and martial-arts instructors for wellness activations
New Service

Certified Trainers & Martial Arts

To match the pace of Dubai’s fitness scene, ModelLink Events now places certified training talent directly into your event, wellness programme or workplace — bookable on its own or bundled into a full activation.

Certified Fitness Trainers

Qualified personal and group trainers available for corporate wellness days, pop-up sessions, brand activations and private bookings.

Certified Black-Belt BJJ Trainers

A team of 5 certified black-belt Brazilian Jiu-Jitsu trainers, available for demonstrations, workshops and corporate self-defense sessions.

Martial Arts Instructors

Access to instructors across other martial arts disciplines for events, demonstrations and training activations.

Book the Sports & Fitness Division

Whether it’s a finish-line stretch station or a fully staffed expo booth, we scope the right talent for the brief.