ModelLink Events was born from more than a decade of hands-on experience in talent management and live-event delivery. What began in 2005 as one determined coordinator successfully leading a team of over thirty promoters had, by 2017, grown into ModelLink Events — a full-service Dubai agency built to connect brands with the people who bring their events to life.
Today ModelLink Events serves corporate, retail, hospitality, fashion and entertainment clients across the UAE, backed by a network of more than 5,000 promoters, models, hosts, presenters and specialist crew. Every engagement is planned around one belief we’ve held since day one: breakthrough ideas are only as good as the discipline supporting them.
In recent years, that same discipline has carried ModelLink Events into one of Dubai’s fastest-growing spaces — sport and fitness. From marathon mornings on Sheikh Zayed Road to expo floors at the Dubai World Trade Centre, our teams now bring the same standard of precision to the city’s sporting calendar that we have long delivered on the red carpet.
Salam founded ModelLink Events in 2017 after successfully leading teams of over thirty promoters across major activations. She built the agency on a simple belief — that relationships and creativity, not just logistics, are what make an event unforgettable.
Hashem brings a lifelong commitment to fitness and performance into ModelLink Events’ operations. He leads the agency’s expansion into Dubai’s sport and fitness sector — from marathon and expo activations to certified training services.
